Direct Response ListsĪlso known as second party data, these lists are gold because they represent actual buyers of products or services that are like yours. It ought to give you a few early clues about your audience’s demographic profile as well as buying behavior and preferences.
Your home-grown mailing list – first-party data – is a great place to start. Other important factors include your budget, your deadlines, and other resources that figure into your campaign planning. Which one you use depends on your audience(s) and your goals for reaching them.
There are several types of direct mailing lists. It gives you a complete picture of your overall audience for your products and services so that you can tailor your offers using segmentation and 1-to-1 personalization. Today, a mailing list is a set of data of customer demographics as well as lifestyle and shopping behavior. In its most basic form, a mailing list is a collection of names and physical addresses (and other contact information) of your customers and prospects. To make sure that you’re reaching the right audience – as well as optimizing your printing and postage costs – you need to focus on your direct mailing lists. Your offer or message makes up another 40%, and 20% is everything else, like format, copy, and other creative elements. With our services, you’ll begin to see your direct mail marketing efforts pay off.Of all the factors that can make or break your marketing campaign, none is as crucial as your direct mailing list.įor more than 50 years, smart marketers have followed the success formula laid out by the late Ed Mayer, who said 40% of a marketing effort comes down to your mailing list (i.e., data). If you’re in the market for the best data available, choose what’s right for your company and let Infofree supply you with mailing lists that can boost your marketing efforts. Infofree takes great pride in our quality of information. As one of the most experienced data compilers in the industry, we can provide your business with the highest quality databases out there. Infofree can provide your business with the best possible lists to help you effectively target consumers through direct mail. Don’t waste your time or money sending mail to a poorly compiled, outdated lists instead, target the right consumers with the best possible mailing list. Remember to keep your list fresh, clean, and up to date for your best results! Infofree’s verified mailing listsĭirect mail is an effective marketing tool, but it only works well if you’re mailing your piece to an accurate list of names. You might feel rejected, but if they aren’t interested in your business, they are just taking up wasted space on your mailing list. Honor those unsubscribe requests and remove those recipients from your list.
With Infofree you don’t have to worry about bad addresses, we are constantly scrubbing our data against National Change of Address (NCOA) registries so you’re supplied with accurate information. As a rule of thumb, create a new list every 6 months to get rid of bad addresses. businesses waste as much as $600 billion a year by holding onto bad data. Less is more! It’s tempting to add as many names to your mailing list as possible, but this can lead to more work in the future as you clean up the inevitable bad data that will result. Targeting your best prospects is the only way to get great results with a direct mail campaign. A well put together promotional piece will only succeed if it’s sent to the right consumers. Great mailing lists are key to marketing successĪ high quality mailing list is a vital component of any marketing strategy.
0 kommentar(er)
